Title: Swoosh - The Unauthorized Story of Nike
and the Men Who Played There Buy Now At Amazon.com
Author: J.B. Strasser
This is truly a great business book. It's more like a biography of Nike. What's interesting is how Nike got started almost by accident. How they started very tiny in comparison with Adidas and how they beat them in their own game. It tells you in insight this story. Let me tell you this book is a little bit long, but I was hooked. It's a amazing how they became what they are today, thanks to Philip Knight, and in its start also to Bill Bowerman. This book tells you what tactics they did in order to win Adidas and Puma. It's really interesting to read, lots of insights, it's more like a novel and very fun to read. Great book!
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