Title: The 22 Immutable Laws Of Branding Buy Now at Amazon.com
Author: Al Ries
If you want to know how to brand your product or company, Al Ries would tell you. He would tell you with this 22 Laws, and how not to break them, and how to applied them to your business, with examples. This is a great book, if you want to learn about branding, a must-have. Plus, the great also about this book is that it also included a free bonus book of the 11 Immutable Laws Of Internet Branding, so if you have a website and want to know how to make it a great brand, this would help you in a big way.
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