Wednesday, 7 February 2007

The Toyota Way by Jeffrey Liker



Title: The Toyota Way Buy Now At Amazon.com
Author: Jeffrey Liker

The Toyota company, started long after Ford Motor Company was founded. Yes, when Toyota started, Ford was a huge in comparison. In this book they make highlights, in Toyota's management principles, and why today, they are in the top companies in their industry. If you really want to know why Toyota has a great success today, this book would clearly tell you. Great book and great principles.

Buzzmarketing by Mark Hughes



Title: Buzzmarketing - Get People Talk About Your Stuff
Buy Now At Amazon.com

Author: Mark Hughes

This book is great for those who want to know how to make free publicity: word-of-mouth marketing. Yes, indeed, Mark Hughes, knows what he is talking about, he was invovled in the internet start-up Half.com, and later sold to eBay for many millions. You'll learn how he gets to the point with examples and how you can apply it to your product or service. It's very easy to read and fun too. A good recommendation.

Swoosh by J.B. Strasser



Title: Swoosh - The Unauthorized Story of Nike
and the Men Who Played There Buy Now At Amazon.com

Author: J.B. Strasser

This is truly a great business book. It's more like a biography of Nike. What's interesting is how Nike got started almost by accident. How they started very tiny in comparison with Adidas and how they beat them in their own game. It tells you in insight this story. Let me tell you this book is a little bit long, but I was hooked. It's a amazing how they became what they are today, thanks to Philip Knight, and in its start also to Bill Bowerman. This book tells you what tactics they did in order to win Adidas and Puma. It's really interesting to read, lots of insights, it's more like a novel and very fun to read. Great book!

Start Your Own Business



Title: Start Your Own Business Buy Now At Amazon.com
Author: Entrepreneur Magazine

This is the new version of Start Your Own Business Book. If you are a newcomer in business, this book would help you alot. It would tell you how to make a business plan, about incorporation, how to get ideas, and alot more. It's quite a big book, so it's a great reference for all of the people who are new to business. I really recommend it to people that are new in business.

Tuesday, 6 February 2007

Hard Drive: Bill Gates And The Making Of The Microsoft Empire



Title: Bill Gates And The Making Of
The Microsoft Empire Buy Now At Amazon.com

Author: James Wallace, Jim Erickson

Who doesn't have a Windows operating system machine? Windows has the 95% of the market in operating systems. This book is really well written, I was hooked. Bill Gates and Paul Allen started with almost nothing, they just wanted to make software. They vision that was the future. They met at Lakeside High School, and their first company Traf-O-Data was a success. Later they started Microsoft, when the first computer the Altair came out. The Altair staff was searching for a computer language to run in it. Enter Microsoft with Basic. Then they saw the opportunity of giving IBM an operating system for their new machine, to compete with Apple Computer, and their Apple II. Then they saw the opportunity of the graphic user interface from the MacIntosh, and the rest is history. I tell you, it's a really great story. Gates was an opportunistic, and he did pretty well.

The Martha Rules by Martha Stewart



Title: The Martha Rules: 10 Essentials for Achieving Success as You Start, Build, or Manage a Business Buy Now At Amazon.com

Author: Martha Stewart

You may argue about Martha Stewart, about her scandal, but one thing you cannot argue: Her success. She is a self-made multi-millionaire women, and even though if she wasn't in that scandal, that wouldn't change alot on her fortune. Her book, talks directly to the point, 10 things you can do you ensure your success. It's an easy read, and you can learn alot. I was in doubt with this book, but let me tell you is well written, and no wonder Martha is worthed so much money.

Copy This! by Paul Orfalea (Kinko's Founder)



Title: Copy This! : Lessons from a Hyperactive Dyslexic who Turned a Bright Idea Into One of America's Best Companies
Buy Now At Amazon.com

Author: Paul Orfalea (Kinko's Founder)

If you heard about Kinko's, well Paul Orfalea is the man who started it. Back in the seventies, he got the idea by accident, of putting a copy machine near college. That was the first Kinko's. It's really a great story, you learn about teamwork, business, treat well your customers and employees. But what is great about his story and the book is that Orfalea was dyslexic and hyperactive. If you believe that anything can stop you from building a great company, read this book, and I'm sure it would change your mind. It's an easy and fun read, absolutely.

The Smartest Guys In The Room



Title: The Smartest Guys In The Room Buy Now At Amazon.com
Author: Bethany McLean, Peter Elkind

Do you remember Enron? The big scandal, back in 2001. Well this book is great, if you want to know why Enron failed so hard. It is written like if it was a novel story. You'll learn many of their dishonest tactics, as well, in general the reason they went bankrupt so hard, even though Enron was considered one of the greatest companies on the planet. I tell you, I was hooked with this story, you learn alot, and you learn what greed can bring, if you don't work in a good way. If you want to know about Enron, this is your definite book!

Thoughts On Success



Title: Thoughts On Success Buy Now At Amazon.com
Author: Forbes Leadership Library

This book is a compilation of Forbes magazine, about thoughts on success. The has lots of great quotes, from great personalities, and Forbes editors can't go wrong. If you need inspiration, just read any quote of this book, they are great, from great people. This is of course easy to read, and also great wisdom to learn.

Built To Last by Jim Collins, Jerry I. Porras



Title: Built To Last Buy Now At Amazon.com
Author: Jim Collins, Jerry I. Porras

This is an excellent business book. You know this two authors researched for many years great companies like Motorola, Nordstorm, 3M, Boeing, Marriott, to name a few why they are so successful, why they are "visionary" companies that had survived all these years and had grown tremendously. If you want to know how these companies did it, you have to read this book, it tells you the habits of these successful companies, and how you can also applied it to your business. So I recommend you tremendously if you want to make a visionary lasting company, look no further.

Secrets Of Greatness by Fortune Editors



Title: Secrets Of Greatness Buy Now At Amazon.com
Author: Fortune Editors

This book is a compilation of advice of the greatest businessmen you can heard of: Michael Dell, Bill Gates, Peter Drucker, to name a few, also advice from the founder of Intuit, the company that created the Quicken financial software and the founder of Staples. It's more like a compilation of small stories, and it's easy a fun read, inspirational and useful in advice. A real recommendation if you want to learn from the greats.

The HP Way by David Packard



Title: The HP Way Buy Now At Amazon.com
Author: David Packard

David Packard is one of the founders of Hewlett-Packard of course. He gives you the story of how HP was born, how did they started, how they made the company and of course how is the HP way. Knowing how HP started, it's a great inspiration and with this book you also get great advice from David Packard. Don't miss this one, easy to read and great advice.

My Life And Work by Henry Ford

Title: My Life And Work Buy Now At Amazon.com
Author: Henry Ford

If you want to learn about business, who else to learn from than the same Henry Ford, founder of Ford Motor Company. This is more than an autobiography, it's his insights in business, his lessons, and he tells you advice on the matter. This book was written long ago, but the principles he teach us still applies today. Don't be mislead the year this book it was written, it's worthed to read, and you learn alot. For some reason Ford Motor Company is what it is today, not just because he invented the car, because Henry Ford was a business genius.

The Perfect Store: Inside eBay



Title: The Perfect Store: Inside eBay Buy Now At Amazon.com
Author: Adam Cohen

There are few books on how an Internet company gets started. And this books is about one of the greatest internet companies ever: eBay. You'll learn in this book how eBay was born by accident, and how Pierre Omidyar, the founder, made eBay what it is today. It would tell you the insights of eBays early years, and their lessons and mistakes as well. If you want to learn about internet business, learn from the greats, and eBay is not exception.

Direct From Dell By Michael Dell



Title: Direct From Dell Buy Now At Amazon.com
Author: Michael Dell

You know Dell. Yes, the computer company, well Michael Dell is the founder of that company. And how did he started? In his college dorm room in Austin, Texas with 1,000 bucks and a great desire to sell computers directly to the customers, eliminating the middleman. This is a great inspirational story, and doesn't matter what you dream is, Dell's story would help you see, that anyone with an idea an a desire to make something big, can accomplished it. In 20 years, Dell has won IBM in the computer business. Who would believe when Michael Dell told his father that he want to compete with IBM, and win, that he would make it? Well he did, a great, fabolous, business inspirational story.

The Five Lessons A Millionaire Taught Me



Title: The Five Lessons A Millionaire Taught Me Buy Now
Author: Richard Paul Evans

If you want to learn the habits of a millionaire and how he became a millionaire, this is a great book. A millionaire told the author 5 valuable lessons to create wealth, easy to apply for anyone interested in making money. It's an easy read, and a valuable book.

Fast Company's Greatest Hits



Title: Fast Company's Greatest Hits Buy Now At Amazon.com
Author: Fast Company's Editors

This book is amazing. Why? Because you are going to learn alot. I you have read Fast Company magazine, you know what I'm talking about. This is not a typical book, is more a compilation of articles of the past 10 years of Fast Company, since it was created. It is a great read, it has tons of articles, but also the best articles of this 10 year trayectory of this great magazine. Don't miss the opportunity to learn alot from business.

The 22 Immutable Laws Of Branding by Al Ries



Title: The 22 Immutable Laws Of Branding Buy Now at Amazon.com
Author: Al Ries

If you want to know how to brand your product or company, Al Ries would tell you. He would tell you with this 22 Laws, and how not to break them, and how to applied them to your business, with examples. This is a great book, if you want to learn about branding, a must-have. Plus, the great also about this book is that it also included a free bonus book of the 11 Immutable Laws Of Internet Branding, so if you have a website and want to know how to make it a great brand, this would help you in a big way.

Think And Grow Rich by Napoleon Hill



Title: Think And Grow Rich Buy Now at Amazon.com
Author: Napoleon Hill

This is a great inspirational book, because it's not your typical inspirational book. Although, it was written in 1930's, this book would help you alot in business. Why? It would give you the mentality you need to succeed. This is not a quick-get-rich-scheme, I tell you, it's more tell you what type of mentality you need to become rich. How does Napoleon Hill know that? Becuase by that time he researched the rich and successful people more than 20 years, people like Henry Ford, Thomas Edison, Charles Schwab, Andrew Carnegie, people who started with nothing, no money and no power. He interview more than 500 entrepreneurs of that time, and bring on that formula. Let me tell you that Andrew Carnegie, was the one who asked Hill to make the book. This book is really worth the reading. A great, great recommendation.

Losing My Virginity by Richard Branson



Title: Losing My Virginity Buy Now at Amazon.com
Author: Richard Branson

This is more like an autobiography of UK entrepreneur Richard Branson. He tells you in details how he got started his Virgin venture. He started with almost nothing, he didn't even finished high school, and today he is one of the richest people on the planet (Forbes tells us that). I'll love to tell you details, but it would remove the charm of reading it, because it's was well written and fun to read. Really a good recommendation.

Made In America by Sam Walton



Title: Made In America Buy Now at Amazon.com
Author: Sam Walton

I guess you know Walmart? Of course who doesn't, but the thing is this. Walmart didn't started as huge as it is today. People today are amaze at Walmart, being this large company employing more than a million people, but let me tell you Walmart started small. Yes, indeed, Sam Walton started in his forties, a small store in Arkansas. An that small store was a franchise. He was forced out and then he moved to Bentonville, Arkansas, and founded the first Walmart. And the rest is history. This book is really well written, I'm sure you would enjoy it and get inspire by the genius of Sam Walton.

Superb! Introduction

If you really love business as I do, you would love all this books we would post here. Why? Because first, I have read alot about business and second if you check the book rates you'll see that all these are great business books. So, I really hope you enjoy this Superb! Business Books list, and inspire, learn, and help you make your dreams come true. Enjoy!